Media Delivery Glossary

Images and Resolutions

Resolutions refers to the sharpness and clarity of an image. It is often used to describe monitors, printers, and bit-mapped graphic images. Websites with plain texts are rarely seen these days. Images can improve engagement, due to higher resolution screens image size has increased. Therefore, website performance is slowed down by high resolution images.

Resolution, in the context of digital images and displays, is measured in pixels. For monitors and screens, it’s typically represented by the number of pixels on the horizontal axis by the number of pixels on the vertical axis (e.g., 1920×1080). Higher resolution means more pixels, which translates to finer detail and clearer images. In printers, resolution is measured in dots per inch (DPI), indicating how many ink dots the printer can fit into a one-inch space, again reflecting image sharpness and detail.

The proliferation of high-resolution displays, such as 4K monitors and smartphones, has led to a demand for higher resolution images on websites. These images provide a richer, more engaging visual experience, particularly important for websites in creative industries like photography, design, and e-commerce. However, the downside is that higher resolution images are larger in file size, which can negatively impact website loading times.

The challenge for web designers and developers is to balance image quality with website performance. This often involves optimizing images, such as compressing them without significant loss of quality or using responsive images that adjust to the viewer’s screen size. Techniques like lazy loading, where images only load when they’re about to enter the viewport, can also enhance website performance.

Furthermore, emerging formats like WebP offer superior compression and quality characteristics compared to traditional formats like JPEG and PNG. Adopting these newer image formats can significantly reduce the file size of high-resolution images, contributing to faster website loading times while maintaining visual fidelity, essential for providing a positive user experience.