As online shopping continues to grow in popularity, e-commerce businesses are always on the lookout for ways to keep pace with increasing demand. One of the most critical times faced by e-commerce businesses occurs during promotional periods, which witness increased traffic and sales. Most e-commerce businesses rely on their websites and apps to attract traffic, engage shoppers, and convert visits into purchases. One key challenge is to ensure that websites and apps can handle surges in traffic efficiently, securely, and reliably.
Here are the key challenges for e-commerce businesses during promotional periods:
1) Increased traffic demands more from websites and apps
2) Congestion of website servers cause disruption to sales
3) Promotion or coupon abuse
4) “Scalping” or “price gouging” lead to bogus orders
5) Account takeover (ATO) attacks
6) Sensitive data leakage
CDNetworks can help e-commerce businesses solve the challenges above and guarantee the promotions run smoothly. Download our latest eBook to learn more.